Our Story – Salt & Soda Design

The Salt & Soda style invokes effortless sophistication across our broad range of comfortable designs. Inclusive of our signature subtle colour tones and an easy-to-wear range of fun prints – we have collated our collections for every season, for every body, for every day.

Established in 2014, the Salt & Soda journey stems from humble market beginnings, across our home state of Victoria throughout the warmer summer months. A mother and daughter duo, both sharing a love of design and fashion, flowing feminine lines and comfort in style, we strive to infuse our calm and coastal, good-time vibes into each range that we share.

'A feminine, sophisticated, conscious and stylish fashion label, offering unique, wearable designs, we proudly promote ethical trading practises with a focus on families not factories.'


We strongly believe in a movement away from mass production and strive to provide a product and service that considers both quality and sustainability.  Four beautiful families carefully craft our designs, lovingly specialising in pattern making, fabric dying and manufacturing. A strong relationship has been forged through countless visits to their Indonesian homelands to create our
pieces side by side.

We hope you adore our collections.

Jo & Belle xx