We are on a journey to create easy to wear & easy to love styles whilst consciously considering both ethics & sustainability across all that we do.

An opportune moment in time, in the year 2014, Jo found herself seeking a range of beautifully handcrafted fashion pieces, suitable for a woman’s natural shape & perfect imperfections. Unable to find what she was looking for, she set about designing for herself & those just like her. And from there, Salt + Soda was born.

In the warmer summer months, with daughter Belle by her side, the duo travelled their home state of Victoria, sharing their styles (& smiles) at a variety of markets. From humble beginnings, we have since evolved into the ever-expanding online community & lifestyle store you know & love today.

The Salt + Soda Style invokes our calm & coastal good time vibes across our broad range of comfortable designs – carefully created & destined to be loved for a lifetime. 

From beachy babes to lounge lovers – we got you girl! 

Inclusive of our signature subtle colour tones, dreamy summer hues, everyday essentials and range of floral prints – we have collated our collections for every season, for every body, for every day.

Each & every piece is lovingly handcrafted with intention – for all women to experience the joy of looking & feeling your very best.

Our focus today, tomorrow, & beyond as we continue to grow is to be all inclusive with unique designs – wearable for all women regardless of shape or stage of life. Currently offering a size range from 6 through to 24, please know we are working to continue to expand on this for our future collections.


"When it comes to doing what we love – we absolutely hit the jackpot! Day in & day out we work on our brand & it never ever loses it’s shine. We strive to convey the importance of natural beauty & empower women to love who they are. Our flattering, feminine designs are easy to wear & easy to love, but most importantly, they are for you - to look & feel beautiful."


To say our team are well practised in the online shopping biz – well that’s an understatement! So, we get you. And we are here for you. Every step of the way. We are here to deliver a ‘look good- feel amazing’ experience from the moment you enter our online space, open your first (or fiftieth!) purchase, wear your Salt & Soda designs, & beyond. We welcome you to our tribe & hope that you enjoy all the salty, sunshine vibes we strive to bring.

Why we LOVE us ♡ (& hope that these are the reasons you love us too!)

We LOVE that we are REAL women. Expressing the importance of embracing who we are & what we stand for.

We LOVE that we are a team of girls making all our little (& big) dreams come true.  We truly reach for the stars in all that we do.

We LOVE that our designs are made in small batches in Bali. 

We LOVE that we use families over factories. No mass production here. 

We LOVE that we are a small family run business. Happy dancing every time we hear the 'bing' on our phone to let us know a purchase online has been made.

We LOVE that we are seven years young! And continue to evolve & learn at a faster rate than ever before. 

Forever grateful for our growth, your continued support & excited to see what the future will become - we adore sharing our journey with you.


"I embarked on this journey with my daughter to create high quality, feminine designs - wardrobe 'must-haves' that were proving otherwise difficult to find. With our focus on 'families not factories', by supporting Salt & Soda, you are not only keeping our dream alive, but allowing us to ethically produce collections that are lovingly crafted by four beautiful Indonesian families that we have come to know & cherish. Beyond grateful ~ today, tomorrow & forever ~thank you!"